Sport for Africa was formed in July 2019 to utilise some of my learning to provide support to grassroots community sports organisations in Africa. Our mission is to enable these organisations to survive and then thrive in a sustainable fashion rather than having an ongoing dependency and focus on foreign aid and donations.
The primary focus of Sport for Africa is to prove that community sports organisations in low-income areas can be self-sufficient and operating in a sustainable fashion using existing, locally available skills, industry and entrepreneurship. The principle vehicle for this is our 'Seeds for Sport' programme. Through this programme, we engage sports projects who are operating with minimal resources and undertake a qualification process to understand their mission, operating model and obstacles for success. Successful candidates will qualify for a seed loan toward a small business initiative, the profits from which will need to be invested into community sports provision. Upon achieving a pre-agreed level of profit, the initial seed investment will be returned and used for the next qualified sports project.
The funding for this start-up loan is generated from providing coaching, teaching and sport participation opportunities in East Africa, as well as regular personal contributions from well-wishers - that's where you come in!
Through monitoring, refining and continuously improving our work, we can understand the best way to remove obstacles to sports provision in communities with the highest need and allow access to sport for everyone.
If this sounds like something you or your organisation would be keen to be involved with - I'd love to hear from you.
Mark - Founder, Sport for Africa