Seeds for Sport
Using Small Business and Entrepreneurship to Fund Community Sport
The 'Seeds for Sport' programme aims to demonstrate that sports organisations working with severely limited resources can generate funding by utilising the people and skills within their community. This initiative aims to provide employment and development opportunities in low socio-economic areas, in addition to safeguarding the future of community sport where it is needed the most.
Through this programme, we engage with sports organisations who are operating with minimal resources and undertake a qualification process to understand their mission, operating model, business plan and obstacles to success.
Successful candidates qualify for a seed loan toward their small business initiative, the profits from which will need to be invested into community sports provision. Upon achieving a pre-agreed level of profit, the initial seed investment will be returned and used for the next qualified project.
Profits realised from Sport for Africa funded start-ups will provide coached sport sessions, facilitate the purchase of sports equipment, cover the cost of food, water & transport for participants, safeguard land to prevent the sale of playing fields for housing and allow personal development opportunities for coaches.
The Seeds for Sport pilot commenced with two projects in Uganda in October 2019 and is wholly enabled by funds raised by the Run the Thames challenge and generous personal contributions made by friends of Sport for Africa.