Providing seed investments to fund small business startups working with 'Sport for Development' organisations. This initiative aims to provide employment and development opportunities in low socio-economic areas in addition to safeguarding the future of community sport where it is needed the most.
Through this programme, we engage sports organisations who are operating with minimal resources and undertake a qualification process to understand their mission, operating model and obstacles for success. Successful candidates will qualify for a seed loan toward a small business initiative, the profits from which will need to be invested into community sports provision. Upon achieving a pre-agreed level of profit, the initial seed investment will be returned and used for the next qualified project.
Profits realised from Sport for Africa funded start-ups will be used to provide coached sport sessions, facilitate the purchase of sports equipment, cover the cost of food, water & transport for participants, safeguard land to prevent the sale of playing fields for housing and allow personal development opportunities for coaches.
The Seeds for Sport pilot commenced in October 2019 and is enabled by funds raised by the Run the Thames challenge and personal contributions made by friends of Sport for Africa.